The owners of The Adventure Experience knew what they wanted in a logo - something very interesting, unique, professional, yet fun. No problem. I combined some outdoor imagery - the mountain "A" and flowing river underneath - along with a distinct, appropriate font. The layout, font selection and mountain came relatively easily, but I struggled for quite a while ensuring the river looked just right. This is their logo - it has to be perfect for them. And, it is. The stylized "A X" was used as an icon for their promotional material - clothing and the like.   <-- Back to my logo portfolio.