Logo design as part of a rebranding project for Balance Equine Therapy in Vancouver, BC. “Wow! Thank you so much, Jason! The logo looks great and is going to be a first impression of my business that I will be proud of.” - The founder of Balance Equine Therapy, upon seeing her new logo design. When I created the first logo for Balance over 15 years ago, the company and the owner were in a different place, with different goals. In speaking again with the owner, she was beginning to reach larger, more professional clients and needed a logo to reflect this. I chose to create a logo that could be perceived as either a balance of two equal halves, or also as a balance of the trinity. This new identity is strong, bold and confident, and much more reflective of the new modern spirit at Balance Equine Therapy.   <-- Back to my logo portfolio.