logo design by Jason Toma

  Logo design for Boneyard Biscuits - an independent Pet Supply store in Calgary Alberta.

The "tag" is made up of the letter B mirrored upon itself, divided by a traditional looking dog biscuit. I also added a dog paw print to the lower half of each B to create an added touch of visual interest. As the company grows and is more well known, this tag will become used independently of the name.

The text is based off of a unique, fun font which mirrors the desired perception of the business. I modified several of the letters to improve the flow and overall legibility.

  <-- Back to my logo portfolio.