In creating the logo for Daye Enterprise, I really wanted to stay away from the clichéd approach of showing tools or something silly like that. I took the time to get to know Darren, the owner, a bit - which is easy enough, he's a super friendly guy - and found out a bit about him. I also considered the primary purpose of his business, which is home renovation. People associate an image of a lion with strength, and of honesty. Through the use of both the strong, bold illustration as well as the choice in fonts and colour scheme, I think I've created a logo that creates a sense of strength, confidence and comfort. I know that Darren is very pleased with his logo, and I've received several compliments from other people as well.   <-- Back to my logo portfolio.