logo design by Jason Toma

  This project came to me when I really wasn't looking for one. I was actually at the gym, getting tortured by my sadistic trainer, when he mentioned that he needed a logo and had seen some of my stuff. I of course couldn't say no - I mean, he'd kill me even more if I said no - and of course I was flattered.

For this logo I modified a very recognizable bodybuilding pose to suit my needs. After a quick pencil sketch, I scanned the illustration and drew it in Corel. I wanted to create a logo that was simple, strong, with a sense of movement and flow. If you were to take a ruler, you will see that the right edges of the text, hand and "swoosh" are all in a straight line. The other end of the swoosh then flows up to point at the clenched hand, which visually leads you through the body, and back to the text again.

My sadistic trainer was pleased, and continues to torture me to this day.

  <-- Back to my logo portfolio.

"Jason did an outstanding job setting up my business logo for my Personal Training business.

He also did changes promptly when I requested and has become a friend through this association (and a little torture at the local gym). I have dealt with many professionals throughout my life and Jason has been the easiest individual to deal with that I have yet encountered.
I have recommended him to friends and will continue to do so."

  - Sergio Fonseca,
FIT121 Personal Training