Play Distribution Services (PDS) is the wholesale distribution side of the retail store Play Entertainment. During the initial phase of PDS, they were content to continue using the Play logo, with the "Distribution Services" text in place of where the retail division's tag would go. Obviously this lead to confusion as wholesale customers were seeing the retail/wholesale logos in different uses (whether it be in promotional mailings, company emails, or even at one of Play's retail locations). The new PDS logo is intended to bare a similarity to the original PLAY logo, but have its own unique identity. The inclusion of the Maple Leaf reflects the company's Canadian, independent nature. The Maple Leaf, text and arrow are all slanted to the right to suggest a sense of forward motion.   <-- Back to my logo portfolio.