logo design by Jason Toma

Logo design for Phoenix Soars Counseling Services from Vancouver, BC.

For this project my goal was to create an image of power and grace, yet also a sense of calm and serenity.

To that end, the Phoenix shows power and strength with a sense of movement, but displays calm colours of blue and green, reminiscent of forests and the ocean.
Her wings wrap around and embrace the name of the company, just as they embrace their clients.

On her chest, a heart is present in the center displaying passion and caring.

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