logo design by Jason Toma

  Logo design & branding for Rugged Outdoor Kids.

The owner of this children's clothing company had seen my work and approached me about creating their logo and print collateral.

For this logo I wanted to create an image that was definitely "rough" but not overly skewed to boys over girls. A sense of toughness, but with some fun and a cool edge that kids would want to wear and parents would also associate with was all central to this project.

  <-- Back to my logo portfolio.

"Ok, I love this one. I like that it looks stamped out, tough and rugged looking! I love the stone color with the copper, I think it can go with any t shirt and all that good stuff with the same tones of colors.

Thanks again for your work, Mary."

  - Mary Mullin,
Rugged Outdoor Kids