Logo design & branding for Rugged Outdoor Kids. The owner of this children's clothing company had seen my work and approached me about creating their logo and print collateral. For this logo I wanted to create an image that was definitely "rough" but not overly skewed to boys over girls. A sense of toughness, but with some fun and a cool edge that kids would want to wear and parents would also associate with was all central to this project.   <-- Back to my logo portfolio.