Fans began lining up for this event the moment the mall opened its outer doors at 8 am.

The stores of the mall didn't even open until 10 am!

Our store manager and staff were quite surprised to see the lineup forming even before they arrived. Ultimately, several hundred fans came out to meet WWE Superstar Chris Jericho.

This event came about courtesy of Koch Entertainment Canada and the WWE. However, the WWE being what it was, things eventually reduced to violence and Chris took a poster to me.

All in all, a very great event, successful in selling many units and raising awareness of the store and PLAY brand name.

<-- Back to my Marketing page.