In-store acoustic performance and autograph session by Wind-Up Records artist Seether at PLAY Market Mall.

Responsibilities included communicating with neighboring stores regarding the event, working with host mall management and security, band management, private security, media partners, store and executive management.

Included in this is ensuring Play ordered a sufficient amount of product to sell not only at the event but in the lead up time, and that the amount ordered was satisfactory to the record labels. Additionally I was tasked with creating visual advertising for the promotion that not only fit in with the PLAY brand but was also acceptable to the band and its label.

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