Full colour, two page ad in Avenue Magazine - a Calgary lifestyle publication. For this ad I went with a brighter palette than the first ad, seeking a more cheerful, modern and spring-like motif. Specific challenges of this project included considering the various print margins required (especially the center fold), and also accomodating the number of businesses required to be featured within one ad. This work was created as part of my work with Raptor Studios, for Britannia Plaza. Britannia is a destination shopping centre, catering to Calgary's sophisticated shoppers.   <-- Back to the newspaper & magazine menu page.