(Original bag design on the left, my new design on the right)
Play's bags were originally created prior to the opening of the company. As such, the design was a bit outdated and did not really match with the current branding. Another complaint that Play customers had was during Christmas, when the partially transparent bags were problematic for customers who were shopping with the people they were buying gifts for.
The new bags have been very well received by both Play staff and customers alike. The bags are much brighter and attention-getting, with the Play logo larger and more easily recognizable. The new bags also incorporate the tag line which I also created for the company.
Below you can see a closeup detail of the top of the bag, a subtle detail, telling Play's customers "Thank you for coming to Play".
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