The front window displays for Play are the store's number one means of attracting attention. The posters need to be attractive and easily recognizable, so that the average person walking past in the malls will take notice.
These signs are planned weeks in advance, as I work in coordination with our buying department and with the respective music labels to ensure that we have formal permission to create the signage, and also that our stores have enough quantities of the featured product in stock. These signs are generally paid for by the music labels, and so once we have an agreement in place to create the signage, I then proceed with creating the artwork, then send that art to the label for final approval. Once that is given, I print the posters off on our in-house printer.
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