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This project's subject matter was a bit outside of my usual genre, and so it was a fun challenge. Inspiration came, as it so often does, from a hard, fast drive in my Talon. I even drew inspiration for the colours from my car.

Ultimately, I went with a very simple, direct approach, realizing that the poster should be aimed at the racing fan, who is used to bold colours and fonts. I added the halftone pattern to the racer image to add a touch of modernism and a "high tech, wow" flair.


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